Fortune 500 healthcare corporate is seeking a Product Marketing Manager to responsible for the product from identification of customer and market needs/wants, to concept and product development, claims and data development, supporting product launch teams, and portfolio management.
Responsibilities:
- Identify new products to be developed to meet new market demands, or the creation of new markets.
- Provide leadership for product/concept justification during funding cycle and provides similar leadership to product development team.
- Identify new business opportunities through expansion of existing products into new markets, or enhancements of existing products to maximize existing markets.
- Support the commercial organizations in achieving Plan/Update objectives.
- Provide direction and input to all in-house groups such as PMO, Operations, Finance, R&D, Quality, and Regulatory that affect the successful achievement of business objectives.
- Drive product strategy for the assigned products in collaboration with cross functional partners. Leads within the business unit or related sub-functions.
- Customer Insight Development which includes definition of and segmentation of the market, value proposition, targeting and positioning, claims development, and user needs definition.
- Collect critical qualitative and quantitative data through market research, customer and field engagement and both analyze the data and work with financials to quantify the opportunity.
- Create clear, compelling, data-driven recommendations, POVs and other deliverables that support annual marketing initiatives by using market research and insights from analytics to shape and refine therapy category.
- Utilize market research, customer input, sales input, and other means to ensure profitable and differentiated products are delivered to market.
- External Communication- Interface with consultants, marketing research firms, other vendors, and customers to effectively manage and grow business profitably, while maintaining a customer focus woven throughout all activities.
- Product Strategy Development and Execution: Thoroughly understand competitive offerings and provide development/commercial organizations with appropriate positioning to differentiate product(s) versus the competition in a profitable manner that adds value to the customer Product Definition- Ensure that appropriate Customer Requirements/Design Inputs are crafted to guide the development team
- Develop the Product Family Marketing Plan- Incorporate all aspects of the strategic direction
- Offer leadership to R&D and support organizations throughout development cycle (e.g. lead trade-off analysis…customer, financial, and timeline impact)
- Lead financial and data analysis modeling for new product ideas including NPV and long-range forecasting.
- Support downstream marketing and commercial activities where needed
- Ability to leverage knowledge of product development process to help streamline time to delivery and reduce risk
- Internal Communication: Responsible for creating a clear line of communication between Global Marketing and all other areas that affect the product
Required Qualifications
- Bachelor's Degree and 4+ years of experience in marketing/product management, including experience with a global company. Healthcare industry, and/or medical device experience preferred.
Preferred Qualifications
- Master's Preferred
- Cardiac Rhythm Management experience is highly preferred.
